On August 2nd, the 12th CPRJ Plastic Packaging Technology Forum and Exhibition, organized by Adsale Group and Shenzhen Tongchan Lixing Technology Group Co., Ltd., was successfully held at the Shanghai Hongqiao Marriott Hotel.

The event focused on the theme "Omnichannel Era and Green Packaging Development," attracting over 750 professionals from the plastic packaging industry.

UDN, a high-quality supply chain enterprise focused on innovation and environmental protection, was prominently featured at the event. Ms. Huang Xiaoying, Chief Strategy Officer of UDN, was specially invited to participate in the "Packaging Innovation Design and Green Supply Chain Optimization" forum, where she shared UDN's leading practices in green packaging.

Omnichannel Integration: Enhancing User Experience

Compared to multichannel marketing, the omnichannel era provides a more diverse and integrated path for brands to reach users, shifting the focus from merely enhancing online influence to deepening user experience.

Thus，unique and eco-friendly packaging designs are more likely to stand out in both online e-commerce and offline retail channels, ensuring a consistent and smooth user experience.

Innovative Solutions for Sustainable Packaging

Ms. Huang's presentation, titled "Shaping the Future: Sustainable Transformation of Packaging Enterprises," highlighted how UDN is driving green transformation through optimized packaging design, development of eco-friendly materials, and continuous monitoring and improvement.

She emphasized the importance of providing a seamless and smooth brand experience to users through innovative green packaging designs, which can reduce material usage while enhancing aesthetics and functionality.

She also mentioned UDN’s renewable plastics, such as PCR (post-consumer recycled plastic), bio-resin and ocean-bound plastic materials. These materials maintain product quality while significantly reducing environmental impact, helping brands enhance their sustainable image.

Data-Driven Green Transformation

Using data to drive decisions, making packaging companies more flexible and efficient in their green transformation, was a key strategy highlighted by Ms. Huang. For example,by integrating data from various channels and analyzing consumer behavior, brands can accurately predict demand, collect feedback, and minimize over-packaging and waste.

She also shared UDN's collaboration with authoritative third parties to continuously monitor carbon footprints and plastic usage. Based on feedback, UDN optimizes product design and production processes to achieve more efficient resource utilization and lower carbon emissions.

As the omnichannel era continues to evolve and green packaging technologies advance, enterprises can enhance consumer experiences while fulfilling environmental responsibilities, achieving a win-win scenario for business and society.

As a pioneer in this field, UDN will continue to uphold its corporate philosophy of "Innovative Products, Beautifying Life," driving the industry's green transformation through technological innovation and sustainable development strategies, creating a better future together.