During 14th Feb. to 15th Feb., UDN was present at 2024 MakeUp in Los Angeles.
As the cutting-edge North American industry show, MakeUp in Los Angeles has been running for 8 years and aims to bring together and inspire the beauty community to co-create and find solutions for the future.
As a leading supplier of beauty and skincare packaging in China, UDN delivered the spectacular show with more than 5,000 attendees and more than 130 leading suppliers in the beauty industry from Europe, Asia, or the Americas.
UDN demonstrated our latest achievements and international strength in the field of beauty and skincare packaging. It presented unique product solutions on how to combine technology with environmental protection concepts to lead the industry to a greener and more sustainable future.
How far have the latest trends in the North American market come in 2024? What are beauty and skincare brands and consumers concerned about, UDN will be there for you!
Beauty Science, the Responsible Journey of Beauty Discovery
As we enter 2024, the rise of beauty brands has been recognized both nationally and internationally, as consumers increasingly value scientific and technological ingredients to enhance the efficacy of their products. The global cosmeceutical market to address skin concerns has exceed $72 billion in 2022, with expertise and compelling scientific identity becoming the new brand codes.
MakeUp in Los Angeles further illustrates the seamless integration of science and beauty in products, packaging, and services. Moreover, this integration plays the critical role in meeting consumer needs and guiding the beauty industry toward sustainable growth.
Echoing this theme, cutting-edge seminars led by industry experts not only explored the industry's usual topics such as "Beauty Packaging" and "Diversity Marketing Strategies", but also sought to advocate for positive change by exploring "Innovative Packaging Designs to Solve Complex Social Problems" and "Quantifying Brand Sustainability".
UDN X MakeUp in Los Angeles
UDN is deeply aware of and closely follows the global market trends and proposes unique packaging solutions for the industry.
-Commitment to environmental protection and sustainability
UDN demonstrates the application of the "5R" concept (Reuse, Reduce, Recycle, Replace, Renew) in product design, providing conceptual guidance for brand systems to reduce beauty packaging waste.
A number of sustainable packaging products launched, such as packaging made of PCR (Post-consumer recycled) materials and One-piece Tube, not only reduce the use of plastics, but also can be effectively recycled. It reflected a profound sense of responsibility for environmental protection, and also attracted the attention of many brands at the exhibition.
-Technological Innovation and Product Characteristics
In terms of technological innovation, UDN provides excellent solutions for the packaging of branded products with scientific and technological ingredients. For instance, Tube in Tube and disposable Twist-off Tube effectively segregate different ingredients and ensure the stability and effectiveness of the products.
-Keeping up with global trends
UDN's packaging design not only meets the current market demand for efficient and personalized beauty and skincare products, but also demonstrates the company's leadership in driving innovation and sustainability in the industry.
In the future, UDN will continue to explore and practice more innovative technologies and environmentally friendly concepts, and work with its global partners to promote the green transformation of the beauty and skincare industry, and provide brands and consumers with better and more sustainable packaging solutions.